André Franco Montoro Filho participated in a workshop on strategies for the low-income market


Source: ETCO, 28/02/2008

Professor André Franco Montoro Filho gave a lecture on the 28th, at Blue Tree Towers Faria Lima, on the economic importance of ethical behavior and the harms of unfair competition. The lecture was part of the last day of programming for the Business Strategies for the Low Income Market seminar, promoted by the International Quality & Productivity Center (IQPC), in São Paulo.

The purpose of the meeting was to understand the needs and desires of consumers in classes C, D and E, as well as to explore this rising market opportunity with an appropriate business model, careful strategic positioning and clear and effective communication.