Source: Amcham, 22/05/2009

CNCP launches new National Plan to Combat Piracy

Ana Lucia Soares,
deputy deputy secretary of the CNCP

The National Council to Combat Piracy and Crimes Against Intellectual Property (CNCP) launches on the 28th its new National Plan to Combat Piracy, which replaces the 2005 version. In development since last year, the plan foresees 23 projects and brings innovation as an executing role, not just a consultative one, of the CNCP.

“The difference with this plan is that it is not an action for other people to develop, as it happened in the first one. There are 23 projects that will be carried out in partnership between the government and the private sector. CNCP is an advisory body, but with the new plan we are turning to execution, ”said Ana Lúcia Soares, deputy deputy secretary of the council, at the III Educators Awareness Forum promoted at Amcham-São Paulo. The event marks the beginning of the activities of the Escola Legal Project, which aims to raise awareness among young students aged seven to 14 about the problems caused by piracy in 2009.

According to Ana Lúcia, another novelty of the plan is the inclusion of more battle fronts, in addition to repressive measures (to combat the supply of counterfeit products), educational (in order to contain the demand for these goods) and economic (focusing on reducing the price difference between original and pirated items). Now partnerships are also contemplated with the private sector and legislative changes, among other actions.

Of the 23 projects defined by the new plan, seven are already underway:

• Legal Fair, aimed at transforming areas for selling pirated products into popular shopping malls, with legal goods;

• Free City of Piracy, which seeks to involve city halls in the fight against this crime;

• Trade Against Piracy, with the aim of making traders and consumers aware of the problem;

• Partnerships and cooperation with internet providers;

• Piracy Combat Portal;

• Specialized police stations in the States;

• Piracy outside the School, supporting initiatives such as the Legal School Project.

On the 28th, CNCP will also launch a new logo (Brasil Original - Buy this attitude) and a book that reports on activities to combat piracy in Brazil throughout 2007 and 2008.

Today piracy generates US $ 600 billion a year worldwide, a value that is much higher than that registered by drug trafficking, of US $ 360 billion. This illegal trade poses serious risks to the national economy, in case of alienation of foreign investors and compromise of tax collection, whose resources would be destined to health, education and security.

Legal School Project

The Escola Legal Project enters its third year with an agenda full of activities. Last week, it was launched in Goiânia, where 11 schools have already joined, and in June it will be Recife's turn. The South region and the interior of São Paulo are next. In the city of São Paulo, 45 educational institutions initially participate.

“It is a winning project, which has grown exponentially. Companies realize their social and economic role and the importance of influencing children, who in turn influence their families, ”said Gabriel Rico, Amcham's CEO, at the opening of the forum.

In 2008, the Escola Legal Project managed to quadruple the number of partner schools. It was developed in 62 institutions in five cities: São Paulo, Porto Alegre, Campinas, Goiânia and Brasília. The work involved more than 300 teachers and 12 thousand students and had 15 sponsors and 17 supporters.

 

INPI: inventors need to be more valued and respected in Brazil

Mary of the Angels Buso,
head of the INPI Regional Division in São Paulo

Brazil must advance in the recognition and respect for the activities of the inventors, evaluates Maria dos Anjos Buso, head of the Regional Division of the National Institute of Intellectual Property (INPI) in São Paulo.

According to her, the work of teachers in raising the awareness of children and adolescents is fundamental.

“Teachers must teach about the rights of authors, inventors, about intellectual property. Explain about the energy they spent, all the work and investments they made to develop a certain product or technology and that they cannot be copied at random. Young people need to know that innovation has a fundamental role in the country's economic development - job creation, expansion of exports and the collection of taxes that benefit society as a whole. ”, Said Maria, who participated this Friday (22) / 05) of the III Educators Awareness Forum promoted at Amcham-São Paulo. The event is an action of the Escola Legal Project, which is in its third year and aims to raise awareness among young students aged seven to 14 about the problems caused by piracy.

In the view of the INPI representative, it is easier to raise awareness among young people than adults. In addition, students tend to be information multipliers.

The importance of intangible assets, such as brands, should also be more widespread in the country. “Teenagers are very fond of brands and it is essential to know their real value and the evils that counterfeiting brings to the business.” As an example, Coca-Cola concentrates 95% of the equity value in intangible assets and Kellogs, 94%.

For the head of the INPI in São Paulo, the change in culture is essential to combat piracy and stimulate investments in Research & Development (R&D), especially private ones, to create a virtuous cycle.

Ethics in creation

Cecilia Arruda,
professor at FGV-SP

Cecília Arruda, professor of Marketing Ethics and Business Ethics at Fundação Getúlio Vargas (FGV-SP), who also presented at the Amcham Forum, emphasized that the school should have the role of complementing and even replacing, when necessary, the shortcomings of the family in ethical formation, so that new generations can benefit from a good character formation.

Along this path, the academic emphasizes that it is necessary to show the limits of a citizen's life. “Socialization must happen early on. The young person must understand that his freedom goes as far as that does not harm him or the others and that it is necessary to respect the rules, laws, customs and the way of being of others ”, he said.

According to Cecília, students should be informed that piracy is a crime, brings economic damage and, in addition, it also destroys good values ​​because it carries lies, a lack of credibility and falsehood. 

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