Source: Folha de São Paulo, 18/11/2005
Unilever and Nestlé are two of the new members of Etco (Brazilian Institute of Competition Ethics). Concerned with the advance of informality in the ice cream market -it is estimated that the participation of this "segment" is between 35% and 38% -, the operations in the country of the two multinationals will participate in the preparation of a study to analyze the impact of practices such as tax evasion and unfair competition in the sector and evaluate actions to be taken.
"ETCO stands out in the ethical defense of competition and in strengthening business morals"
What is the role of ethics in the country's development – and, in particular, what is the role of competitive ethics in this mission? Although with similar roots (ethos/mos), for common sense, in the world