ETCO get-together dinner
On December 7, the end-of-year fellowship dinner of the Brazilian Institute for Ethical Competition (ETCO) took place. On that occasion, ETCO's executive president, Emerson Kapaz, took stock of the Institute's achievements and challenges in these two years of existence. "We managed to become a reference in terms of what is the defense of competitive ethics in the country. Not only for governments, but also for entrepreneurs from the most different sectors, who started looking for us in search of dialogue and joint actions". The event was attended by representatives of several companies such as McDonalds, Votorantim, Souza Cruz, Ambev, as well as entities such as the Brazilian Video Union, Intellectual Property Defense Association, Business Software Alliance, Association of Importers of Perfumes, Cosmetics and Similar, Brazilian Association of the Electrical and Electronic Industry, Brazilian Association of Intellectual Phonographic Rights, among others.
"ETCO stands out in the ethical defense of competition and in strengthening business morals"
What is the role of ethics in the country's development – and, in particular, what is the role of competitive ethics in this mission? Although with similar roots (ethos/mos), for common sense, in the world
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Stability and clarity are minimum requirements for law enforcement. This is not what you see in Brazil. Standards are changed frequently, often with deplorable technical quality. The interpretation given to the norms also changes continuously, without plausible justification.