Business movements


Source: ISTOÉ Dinheiro, 07/11/2005

New entities, such as DNA and Lide, engage Brazilian businessmen in the wave of non-profit organizations, which already moves US $ 1,6 trillion a year on the planet. With different methods, they have in common the attachment to the banner of social responsibility


The acronyms are diverse: DNA, Lide, Endeavor. The intentions too. But they all have one thing in common: the massive engagement of entrepreneurs. Four hundred of them went to Lula 10 days ago to find out about the government's course. They left little satisfied, but continue their crusade. They want social improvements, especially in the area of ​​education and in the management of public policies to combat poverty. Here is another aspect shared by these capitalist mobilizations: the attachment to flags of social responsibility.

Last week, the DNA Brasil Institute, led by former Fiesp Horácio Laffer Piva, took businessmen to the São Paulo tourist resort of Campos do Jordão to discuss the drama of corruption. A few days earlier, the Empreender Endeavor Institute brought together another 400 businessmen and senior executives in a São Paulo hotel to exchange experiences and encourage young entrepreneurs. So much movement in the corporate world begs a question: what is behind this epidemic of business organizations

? It is a show of strength ?, summarizes businessman João Doria Júnior, creator of the Business Leaders Group, Lide. ? This is not a movement in the automobile sector, textiles or machinery, but in the business community as a whole, which gives more legitimacy to each claim.?

Founded in June 2003, Lide brings together 308 entrepreneurs from large and medium-sized corporations, which represent about 35% of the Brazilian GDP. With a different profile but similar concerns, the Endeavor Institute is an NGO supporting entrepreneurs that, in its five years of activity, estimates that it has helped to create more than 10 jobs. Behind it, there is a board of 10 entrepreneurs, such as Emílio Odebrecht, Pedro Passos (Natura) and the large investment partners Carlos Alberto Sicupira and Jorge Paulo Lemann. The idea is that they, as well as young companies that succeeded, serve as role models for future businessmen. ? Who will generate work and income tomorrow are small and medium-sized companies that will grow and play an important role in the country's economy ?, believes Paulo Veras, director-general of Endeavor.

A survey by the American Johns Hopkins University in 37 countries revealed two weeks ago that the so-called third sector already moves US $ 1,6 trillion a year. And has it shown that, as nonprofits grow, they behave more and more like big companies? which helps to understand the approach to the corporate world.

A good example is that of the former president of Fiesp, Horácio Piva, who today divides his time between Klabin, his family, and the DNA Brasil Institute, which he created with Ricardo Semler, Emerson Kapaz and other entrepreneurs to? Think Brazil long-term vision ?. ? Because they represent too many people, traditional entities, such as Fiesp, lose strength in certain agendas ,? observes Eduardo Szazi, a lawyer specializing in non-profit entities. ? These new groups already adopt specific causes and put pressure on the government.?

For Piva, classic employers risk losing relevance if they remain closed around themselves. ? Then, they will have to rethink their representativeness and, above all, their financing.?