Source: Fast and Rasteiro Blog, 14/02/2009
As yesterday I talked about the campaign of the journalist of motorsport and citizen Flávio Gomes, today I remembered the issue of ethics. Normally, when I am going to work, I listen to the advertisements of ETCO - Brazilian Institute of Ethical Competition. In fact, this institute was known in the news for an advertisement broadcast on TV Globo, talking about the “Brazilian way”. The Pó-de-Vídeo blog explains this story better.

The most recent of Etco's radio advertisements talks about something interesting: the same people who complain about Brazil, who say that “nothing will change”, are usually those who buy pirated CDs / DVDs, do not ask for invoices, among other “freedoms” ethical ”.

In my opinion, not everyone who is pessimistic about their country necessarily practices this type of deviation, so I believe that the text went that way exactly to get attention. Exaggerated or not, this advertisement reminds me of a truth: we Brazilians have a lot to learn in terms of ethics and citizenship.

Anyone interested, the audios for Etco's advertisements can be heard on ETCO SPOTS.

Videos of the institute and materials related to the “ethics” subject can be viewed at VIDEOS.