“The face of piracy” at Couromoda


An unprecedented action by the National Council to Combat Piracy and Crimes against Intellectual Property (CNCP) moved the Couromoda fair, held at the Anhembi Exhibition Pavilion, in São Paulo, between January 16th and 19th. For the first time, the issue of combating piracy and illegal trade was brought to 85 thousand visitors to the largest shoe and accessory fair in the Americas.

CNCP participated in the event, with a 34 m stand2, at the invitation of the Association of Traders and Industrial Servers of Novo Hamburgo, Campo Bom and Estância Velha (ACI), the organization of Couromoda and the Brazilian Association of Footwear Industries (Abicalçados).

With the exhibition “A Face da Pirataria”, during the four days of Couromoda, the Council exposed the importance of consuming original products, with the aim of showing participating entrepreneurs the comparison of counterfeit, pirated and original products. In addition, the public had access to information on operations to repress and combat piracy, carried out throughout the Brazilian territory.

The CNCP stand also had the participation of the Antipiracy Association of Cinema and Music (APCM), the Brand Protection Group (BPG) and the Brazilian Association of Software Companies (ABES).

With 3.000 exhibiting brands, Couromoda ended this year's edition with 85 visits from retailers, importers, industrialists and other professionals in the leather / footwear production chain. These numbers represent 41 thousand unique visitors, coming from 60 countries, packed by a 7% growth in the consumption of shoes in the Brazilian market in 2011 (about 780 million pairs). According to the organizers of the event, the domestic market remains heated and the business conducted during the fair grew by 10%.