Legal entrepreneur: new campaign will be launched at the end of March


The Brazilian Association of Software Companies (ABES) and the Brazilian Intellectual Property Association (ABPI) formalized a partnership for the Legal Entrepreneur campaign, which will be officially launched by ABES in late March, with support from ETCO.

The formalization of the partnership took place on the last 14th, during a lunch organized by ABPI, in Rio de Janeiro, for its associates and partners. The event was attended by Rodolfo Tamanaha, executive secretary of the National Council for Combating Piracy and Crimes against Intellectual Property (CNPC), and a lecture by Deputy Alessandro Molon, on the Marco Civil da Internet project.

The main objective of the campaign is to encourage the legalized use of technology, be it software or hardware, among Brazilian entrepreneurs in any segment. “ABPI's strong role in promoting the culture of intellectual property will be essential to raise the awareness of the largest possible number of professionals about the importance of legalized IT, so that an environment of fair competition prevails within the country,” said the president of ABES, Gérson Schmitt.

For the president of ABPI, Luiz Henrique do Amaral, “the dissemination of good business ethics is a first-rate item to guarantee the growth and sustainability of companies”. According to him, “in this new scenario of opportunities that is unfolding globally, where Brazil is already emerging as one of the most promising economies, there is only room for those who operate within the good rules of competition and respect for intellectual property rights. ”.