ETCO debuts spot on Rádio CBN to celebrate 10 years of activities
“ETCO: this is how we have to be” is the message from the inserts in SP, RJ and DF
ETCO is back on CBN radio! This time, with a new spot, in celebration of 10 years of activities, which is being broadcast in the squares of São Paulo, Brasília and Rio de Janeiro.
In 30 seconds, the spot does not congratulate ETCO for its 10 years of existence, but to those who already apply the concepts defended by the Institute, such as combating piracy and defending business ethics. “Our goal is to congratulate those citizens who already apply ethics in their daily lives, whether in their professional relationships or in their personal lives, in order to reinforce positive practices and that lead us to building a better country for everyone”, explains ETCO's Executive Director, Heloisa Ribeiro.
The airing takes place during the Jornal da CBN, broadcast from Monday to Friday, from 6 am to 9 am. Created by the agency DPZ São Paulo, the spot will remain on the air until July 5 in São Paulo, July 8 in Brasília and July 9 in Rio de Janeiro. The spot will return to air in October and November.
