Porto Alegre joins the Free City of Piracy program

By ETCO
30/01/2014

With the accession of the capital of Rio Grande do Sul, there are now 11 Brazilian municipalities to adopt the program of the Ministry of Justice, under the management of ETCO. Goal is to reach all host cities of the 2014 World Cup

The City of Piracy Program, of the National Council for Combating Piracy and Offenses against Intellectual Property of the Ministry of Justice (CNCP / MJ), won on November 19 the adhesion of the city of Porto Alegre. With the capital of Rio Grande do Sul, the number of municipalities that adopt the program reached 11, whose objective is to municipalize the fight against illegal trade.

The program, started in 2010, is managed by the Brazilian Institute of Ethics in Competition (ETCO).

The official signing of the Agreement was attended by the Mayor of Porto Alegre, José Fortunati, the Executive Secretary of CNCP, Rodolfo Tamanaha, and the Executive President of ETCO, Roberto Abdenur.

According to the mayor of Porto Alegre, the "selection" of institutions that are part of the work in Porto Alegre will act "very harshly, because there can be no middle ground in the fight against piracy".

Rodolfo Tamanaha, on the other hand, reiterated the importance of making the population aware of the social damage that piracy brings. “We fight for social equality, for encouraging innovation, for more public investments, and piracy is just the opposite. This crime creates underemployment, does not generate taxes, which reduces resources for public policies, and only copies what has already been conceived, ”he said. According to him, the program's intention is to exchange successful actions between cities.

Already implemented in São Paulo, Curitiba, Brasília, Belo Horizonte, Osasco, Rio de Janeiro, Vitória, Salvador, Manaus and, recently, in Cuiabá, the program aims to allow cities to take an active role in combating piracy, developing joint actions with municipal, state and federal institutions, as well as representatives of civil society. Thus, all anti-piracy measures, such as inspection, product seizure operations and awareness campaigns, are now being worked on in an integrated manner and coordinated by the city hall, which guarantees more efficiency and better results.

As manager of the program, ETCO aims to expand adherence to the program in the main municipalities in the country. This year, the priority is the host cities for the Fifa Brazil 2014 World Cup, as is the case in Porto Alegre, which will have five tournament games played at the Beira-Rio stadium.