Among the celebrations of the National Day to Combat Piracy - December 3 - the ceremony to deliver the II National Combating Piracy. This year, the initiatives entered by country were chosen, in addition to the National category.

 

In the second edition of the Award, which is supported by ETCO, actions to combat piracy carried out between August 2011 and July 2012 were evaluated, based on criteria such as impact and benefit on society and the economy; initiative innovation and creativity; planning and coordination and potential for example and internal motivation. The choice of initiatives was made by region. Actions carried out in the Northeast, South and Southeast were awarded. The North region had no representatives registered.

 

Awarded initiatives

 

South

Institute for Combating Fraud and Defending Competition (ICDE)

Fraud Identification Project in the Wine Sector

Representative: Rodrigo Lagreca

 

The initiative promoted research in 49 wineries that identified irregularities in the tax register in 23,6% of the 3.582 gondola fronts, resulting in tax evasion due to tax avoidance (planning that uses legal methods to reduce the burden of the tax burden in a given budget) .

 

The action showed that the inspection for the presence of seals in the wine segment must be strict and the corrections for the correct circulation of goods classified as cocktails should be controlled more intensively, to avoid problems with counterfeit seals and different tax classifications. that is sold. This procedure - tax avoidance - proved to be the biggest finding in the lawsuit.

 

The main impact for society was the finding of fraud related to tax evasion and circumvention of public controls (such as the presence of the Tax Seal), something that has a great impact on tax collection and public health exposure of consumers. The case was reported to the State Prosecutor's Office.

 

The discovery of tax evasion attitudes in the wine industry has an impact on unfair trade between manufacturers and harms those who act within legal norms. Thus, the regularization of the situation and compliance with the competition rules will bring benefits to producers who act legally.

 

Southeast

Amcham - American Chamber of Commerce

Legal School Project - Education: the best path for citizenship

Representative: Felipe Magrim

 

The initiative by Amcham and partners was created to alert children and youth in elementary education (between 7 and 14 years old) of public and private education networks to the problem of piracy in Brazil and in the world. Within the activities of the Legal School Project, moral and ethical values ​​and the emphasis on the importance of a citizen attitude are the basis of the discussion on the consequences of the consumption of pirated products and the use of illegal trade.

 

The objective of the project is to act in the fight against piracy through the awareness and social responsibility of children and young people. The project addresses topics such as the importance of the concept of intellectual property, highlights the problems caused by piracy, in addition to addressing issues related to values ​​such as ethics, morals, citizenship and a sense of collectivity. The project has existed since 2007 and has already operated in 315 schools, which adds up to more than 46 thousand participating students and 4 thousand educators who are sensitized.

 

North East Region

Salvador (BA) Chamber of Legal Officers (CDL)

Integrated Legal Trade Operation

Representative: Haroldo Dias Núñez

 

The action was created five years ago, with mobilization initiatives carried out by the CDL Salvador Trade Council with leaders from federal, state and municipal bodies, as well as organized civil society entities. The objective is to raise the population's awareness of the problem and combat piracy and illegal trade in Salvador and the rest of the state.

 

The operation was initiated because of the increase in the number of street vendors selling products of dubious origin and of poor quality. This type of trade is illegal and generates losses not only to the State, but to the entire population, by not collecting taxes. It also affects traders who act legally. Monthly meetings are held in which a topic is chosen and discussed until a consensus is reached, which is adopted by the group.

 

The results achieved are faster actions to combat piracy, because, through these meetings, all participants have direct contact with representatives of other bodies, thus avoiding the bureaucracy's slowness. The result is so positive that the Army participates in the initiative, lending warehouses to store seizures of illegal products.

 

National Category

National Union of Tax Analysts of the Federal Revenue of Brazil - Sindireceita

National Campaign “Pirate: I'm out! Only original use ”

Representative: Sílvia Helena de Alencar Felismino (President)

 

Launched by Sindireceita in 2005, the campaign aims to expand the debate on piracy in Brazil and alert the population to the risks to which they are exposed when buying pirated products. The initiative shows that, when purchasing these products, jobs and taxes are lost, and the entire economy of the country is affected. With the theme: “Viva a Originalidade”, the Campaign, in 2011, changed its communication strategy, which started to call attention to the need to value original ideas, attitudes, projects and products. This was the new way found to facilitate the identification of society and the artistic class with the problem of piracy. The adopted strategy also aims to reach a younger audience, closely linked to the idea of ​​sharing brought by the digital age, but little integrated into the debate on intellectual property.

 

The actions are developed on several fronts, such as popular parties (carnival, Festival de Parintins); audiovisual production (documentaries and advertising campaigns); dissemination in print and television media, internet and on social networks; in addition to lectures given by the tax auditors of the Federal Revenue, ensuring wide reach in Brazilian society.