CGU publishes list of companies approved in Pró-Ética 2017

23 companies were recognized as integral to the relationship between public and private sectors


The Ministry of Transparency and the Comptroller General of the Union (CGU) discloses, this Wednesday (6), the 23 companies approved in the 2017 edition of the Pro-Ethics. The companies were recognized, by relevant government and civil society bodies, as integral and ethical in their relations between the public and private sectors. The announcement was made during the 4th Clean Company Law Conference, in Brasília (DF).

>>> Check out the presentation by the CGU Minister

The winners this year are: 3M do Brasil, ABB Ltda., Alubar Metais e Cabos SA, Electricity Trading Chamber (CCEE), Chiesi Farmacêutica Ltda., CPFL Energia SA, Duratex SA, Elektro Redes SA, Enel Brasil SA, Ernst & Young Auditores Independentes S / S, Fleury SA, GranBio Investimentos SA, GranEnergia Investimentos SA, ICTS Global Risk Management Consulting Services Ltda., Itaú Unibanco Holding SA, Natura Cosméticos SA, Neoenergia SA, Nova / sb Comunicação Ltda. , Radix Engenharia e Desenvolvimento de Software SA, Siemens Ltda., Souza Cruz Ltda., Tecnew Consultoria de Informática Ltda. and Unimed Belo Horizonte Medical Work Cooperative.


Of these, 15 are large companies; seven mediums and a small one. With regard to the sector in which it operates, the distribution is found in: transformation industries (8), electricity and gas (5), scientific activities (3), human health and social services (2), financial activities (2), activities administrative (1), information and communication (1) and construction (1).

Pró-Ética, a pioneering initiative in Latin America, was created by CGU in 2010 in partnership with the Ethos Institute. The objective is to encourage companies to adopt the policies and actions necessary to create a healthy environment, which reduces the risks of fraud and corruption.

Record inscriptions 

Registrations for Pro-Ética 2017 took place between February and May this year. The number of enrollment requests was a record for the second consecutive year, with an increase of 92% over the previous edition. Of these, 198 sent the completed questionnaire. After preliminary analysis by the management committee, 171 fulfilled the admissibility requirements and had their respective compliance programs evaluated - a number 131% higher than 2016.

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The Pro-Ética evaluation questionnaire is separated by area: commitment from top management and commitment to ethics; policies and procedures; communication and training; reporting and remediation channels; risk analysis and monitoring; and transparency and accountability in political and social financing. The company that reaches a score equal to or greater than 70 points (out of a maximum of 100) and, cumulatively, reaches a minimum of 40% in all areas of the questionnaire will be able to compose the Pro-Ethics list.

After completing the questionnaire, it is necessary to wait for the evaluation of the management committee of Pró-Ética, composed of the National Confederation of Industries (CNI), Brazilian Federation of Banks (Febraban), BM&F Bovespa, Ministry of Development Industry and Commerce (MDIC) , Brazilian Export and Investment Promotion Agency (Apex), Institute of Independent Auditors of Brazil (Ibracon), Brazilian Service of Support to Micro and Small Enterprises (Sebrae) and, recently, Brazilian Institute of Competitive Ethics (ETCO).

Of the winners in this edition, 16 also appear in the list of winners last year: 3M do Brasil, ABB Ltda., Electric Energy Trading Chamber (CCEE), Chiesi Farmacêutica Ltda., Duratex SA, Elektro Redes SA, Enel Brasil SA, GranBio Investimentos SA, ICTS Global Risk Management Consulting Services Ltda., Itaú Unibanco Holding SA, Natura Cosméticos SA, Neoenergia SA, Nova / sb Comunicação Ltda., Radix Engenharia e Desenvolvimento de Software SA, Siemens Ltda. and Tecnew Consultoria de Informática Ltda.

Voluntary commitment and benefits 

The company included in Pró-Ética is not granted different treatment in its relations with the Public Administration. It is a commitment to business ethics, voluntarily assumed by corporations, which indicates that the company strives to put in place internal measures that reduce the probability of the occurrence of illicit acts and deviations and, when they occur, guarantee the detection and interruption of these acts, in a quick way, and the remedy of their adverse effects.

Among the benefits for companies participating in the initiative are: public recognition of their commitment to preventing and fighting corruption; positive advertising for an approved company on the list; evaluation of the Integrity Program by a specialized team; report with detailed analysis of its integrity measures and suggestions for improvement.

Increased demand 

The application of the legislation by CGU, in the investigation and punishment of companies - including within the scope of Operation Lava Jato - has generated reflexes in the Brazilian business environment. The possibility of suffering financial losses (fines on billing and unfairness), in addition to possible damage to the image, when proven the practice of illicit acts against the Public Administration, caused a significant increase in the demand of companies for guidance on how to implement measures of integrity and transparency in the corporate environment.

Another factor that may have caused in 2017 the significant increase in the number of companies interested in Pró-Ética was the reinforcement in the dissemination of the initiative. During the months of March and April, the then Minister of Transparency, Torquato Jardim, gave lectures with about a thousand businessmen, in ten capitals of the country, to present the benefits of the program and to stimulate the participation of new institutions and sectors of the economy.

The regional meetings covered the cities of Manaus (AM), Belém (PA), Belo Horizonte (MG), Goiânia (GO), Campo Grande (MS), Curitiba (PR), Porto Alegre (RS), Salvador (BA), Fortaleza (CE) and Recife (PE).

ETCO associates and partners have discount on registration for the 5th International Compliance Congress


ETCO associates and partners have a 5% discount on the Congress + Workshop (9,10/11 and 05/5), at the XNUMXth International Compliance Congress.

The Congress, promoted by LEC (Legal Ethics Compliance), has the support of ETCO and is one of the most important events on the subject in Latin America.

To access the discount, use code 6D231F

Check the details and schedule of the event, at

Amcham will take Brazilians to the US for compliance benchmarking

The majority of Brazilian entrepreneurs (92%) are currently looking for training and best practices in corporate compliance and 72% are looking for international benchmarking of ethics, anti-corruption and corporate integrity programs. The data are from a survey conducted by the American Chamber of Commerce (Amcham) with 121 Brazilian businessmen, in March. The new business demand arose with the Anticorruption Law and the operations commanded by the Federal Police and the Public Ministry.

To cope with this scenario, Amcham is promoting the first Brazilian compliance business mission in the United States, which will take place between September 10th and 16th. With scheduled visits to important players in Washington and New York, the American Chamber will lead a team of Brazilian businessmen in an exclusive exchange in large companies, universities and institutions that are global references on the topic.

In addition to US government agencies and agencies, the mission group will participate in the “Washington, DC Regional Compliance & Ethics Conference” event, organized by the Society of Corporate Compliance and Ethics (SCCE), involving leading international experts. The program will also include meetings to survey best practices at AES Corporation, Siemens and Pfizer, meetings on trends and innovation at Deloitte and LRN and at the training institute Investiment Adviser Associaton. The delegation will also visit the New York University campus, where it will be received by researchers and professors from the institution that is among the five most renowned law universities in the world, according to Exame Magazine, and by the multinational offices Debevoise & Plimpton and White & Case.

The Brazilian Embassy in Washington is an institutional supporter of this agenda led by Amcham, alongside the ARC, ETCO and Ethos institutes. In all, it will be five days, with the involvement of human resources, finance and legal executives.

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ETCO supports 1st compliance mission promoted by AMCHAM Brasil

In an initiative supported by the ETCO Institute, the American Chamber of Commerce, Amcham Brasil, takes executives to the US in September for its first compliance mission

São Paulo - International Compliance Mission will bring delegation closer to the main players in the area in the USA

From September 10 to 16, Amcham carries out the International Compliance Mission to the United States, aiming to learn about the main initiatives, trends and best practices on this subject in large American companies and institutions in Washington, DC and New York, NY.

With scheduled visits to important players in the segment in the USA, the delegation will have strategic networking, training and benchmark meetings. The mission is aimed at entrepreneurs and executives from different segments who have some relationship or interest in the topic. “We aim to train companies in the process of structuring the compliance area and contribute to the development and maturation of the topic in companies that already have an internal structure organized on that front,” says Daniella Leite, Foreign Trade Manager at Amcham.

In addition to the ETCO Institute, the project has the institutional support of important entities on the subject, such as the ETHOS and ARC Institutes, and the Brazilian Embassy in Washington, DC.

Registration * is open and the number of places is limited. To find out how to participate in the mission, send a message to or call (11) 5180-3808.

* Exclusive discounts for ETCO Institute partners, for more information consult the Amcham team informing the promotional code ETCO2016.


Corruption cases require radical changes in companies

Assuming the mistake, creating an inspection program and acting quickly are essential steps to regain credibility

Reformulate yourself. This was the measure adopted by Siemens after leading one of Germany's biggest corruption scandals. Investigated by officials in his country and the United States, the company paid a $ 2007 billion fine in 1,6 for bribing authorities in several countries to win attractive contracts. That same year, the company took an important step: it consolidated its corporate governance department and adopted a well-structured compliance system. In addition to the payment of the fine, some steps were taken. Siemens collaborated with the authorities' investigations, dismissed corrupt officials and took on an enforcement and rules program. Such measures made the company a model of corporate governance, even after the scandal. “We were not ashamed to assume our mistake, which is perhaps one of the great challenges of the Brazilian market”, points out Reynaldo Goto, director of compliance for the group in Brazil, where fraud in São Paulo train contracts were discovered in 2013 and reported to the Public ministry. A similar strategy has been taken by Petrobras, whose contracts and members are being investigated by the Lava Jato operation. In 2015, the Governance, Risk and Compliance department was created and in December of the same year the "Daqui pra frente" hotsite was launched for executives to answer the main questions from the public. The state company also conducts research with the external public. "The results obtained contribute to guide the company's actions in search of recovering its image", says the company.

Source: O Estado de São Paulo newspaper (12/04)

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Event will bring together ethics and compliance experts and address the main challenges in the sector for the coming years


ETCO is one of the supporters of the 4th International Congress on Compliance & Regulatory Summit, promoted by LEC and Thomson Reuters, one of the most important events on the topic in Latin America, which in its three days of debates, will seek to register the same success achieved in the last years. In 2015, the third edition brought together in a single event a list of specialists, managers and regulators with extensive national and international experience. During the three days of the event, workshops and panels of different approaches were held, with in-depth debates on the development and application of a better culture of corporate governance, risk management and compliance policies in Brazil and Latin America.

For the fourth edition of the International Congress on Compliance & Regulatory Summit, LEC and Thomson Reuters hope to raise the excellence of the event, with participants from regional and international regulators, ethics and compliance experts, legal advisors, members of financial institutions and representatives government agencies, to address the main challenges of the sector for the coming years, focusing on compliance with current regulation, supervision, and the potential impact of extraterritorial legislation on the Latin American market.

Date: 17 (workshop), 18 and 19 (Congress) of greater 2016

Time: 8h to 18h

Location: CLUBE HEBRAICA - São Paulo - SP

Click here for registration


INTEGRITY: a great deal for your company



Pro-Ethics it results from the combination of efforts between the public and private sectors to promote a more wholesome, ethical and transparent corporate environment in the country. The initiative consists of encouraging voluntary adoption of integrity measures by companies, through public recognition of those that, regardless of size and industry, are truly committed to preventing and combating corruption and other types of fraud. .

After undergoing a restructuring process during 2014, Pró-Ética returned, in 2015, with a new format, adapted to the changes that occurred with the approval of Law No. 12.846 / 2013, also known as the Anti-Corruption Law. 

Among the main changes, we highlight the new evaluation methodology and the new form of disclosure of companies that are positively evaluated by the Management Committee. 

Now the evaluation is annual and begins with a previous profile analysis of each company, followed by a questionnaire with open questions. This innovation allows a more qualitative examination of the integrity programs, as they are evaluated according to the specifics of the company, based on the assumption that an effective program must be developed to meet them.

The form of disclosure was also modified, and it started to be made through the publication of an annual list of companies approved by the Management Committee that year. Every year, an event is held to announce the list and deliver the Pró-Ética brand to approved companies.

It is also intended to disseminate the best integrity practices presented during the year, which expands the possibility of sharing good ideas and projects for companies that wish to create or improve their integrity programs and, at the same time, reinforces visibility in around Pro-Ethics companies.

Another highlight in the new Pro-Ética structure is that all companies that participate in the assessment will receive a report with a detailed analysis of their integrity measures. Thus, even that company that is not yet able to be included in Pró-Ética's annual list can take advantage of participation in this initiative to improve its integrity program in accordance with the assessment received and the best practices that will be disclosed.

Pro-Ethics Objectives 

  • Recognize good practices for promoting integrity and preventing corruption in companies that voluntarily adopt the desired and necessary measures to create a more integrity, ethical and transparent environment in the private sector and in its relations with the public sector;
  • Make companies aware of their relevant role in tackling corruption by taking an affirmative stand for preventing and combating illegal and unethical practices and in defense of socially responsible relationships;
  • Encourage, within the private sector, the implementation of measures to promote ethics and integrity and against corruption; and
  • Reduce the risks of fraud and corruption in relations between the public and private sectors.


Source: CGU

To access the regulation page, click here