What is ETCO

Founded in 2003, the Brazilian Institute of Ethics in Competition (ETCO) is a civil society organization of public interest - OSCIP that promotes integrity in the business environment. We believe that fair competition is one of the main foundations of economic development and the construction of a stronger and more just nation. Our mission is to identify, discuss, propose and support initiatives to strengthen ethics and reduce illicit practices that cause market imbalances such as tax evasion, informality, counterfeiting, smuggling and other misconduct.

ETCO is maintained by companies and associations committed to the cause of fair competition.

The ETCO comprises four sectorial chambers, bringing together companies in the fuel, tobacco, beer and soft drink segments.

MISSION

"Fighting unfair competition in order to promote the improvement of the business environment".

 

Board of Directors

 

Edson Vismona Chief Executive

Vismona is a lawyer, graduated and post-graduated from the Faculty of Law of the University of São Paulo, specializing in commercial defense and consumer law. He was Secretary of Justice and Defense of Citizenship of the State of São Paulo .; National Secretary for Agrarian Reform (2002) Founder and President of the Brazilian Association of Ombudsmen / Ombudsman - ABO, he is a member of the National Council for Combating Piracy (CNCP), of the Piracy Combat Commission of the OAB / SP - Brazilian Bar Association, São Paulo section and of the Council of Ethics of the Instituto Ética-Saúde. He is president of FNCP (National Forum Against Piracy and Illegality, since 2009.

 

 Staff

 

Andrea Lopes Executive Manager

Kelly Brook Adm and Financial Manager

Cristiane Carletti
Administrative assistant

 

Administrative Council

 

Alexandre Kruel Jobim
Chairman of the Board of Directors

Lawyer, Master of Law from the University of Texas (USA), Bachelor of Law from UniCEUB. He is a Licensed professor at UniCEUB, a substitute professor at UnB and IDP.

He was Legal Consultant at ABERT, ANJ, FENAERT, chaired AIR and Vice President Legal and Institutional Relations at Grupo RBS.

He is currently president of ABIR- Brazilian Association of the Soft Drink and Non-Alcoholic Beverages Industry.

 

Headlines

  • Leonardo Botelho Zilio
  • Ricardo Melo
  • Rinaldo Zangirolami

 

alternates

  • Delicious Sandi
  • Disraelli Galvao
  • Leandro de Barros
  • Silmara Olivio

 

consulting board

 

everardo_maciel

 

Everardo Maciel
Chairman of the Advisory Board
He is a legal consultant and professor at the Brasiliense Institute of Public Law. He was Secretary of Finance, Planning and Education of Pernambuco, Secretary of Finance and Planning of the Federal District, Executive Secretary of the Ministries of Education, of the Civil House, of the Interior (today National Integration) and of Finance, Secretary of the Federal Revenue, in addition to having held the positions of Minister of Education, Interior and Finance on an interim basis. He also taught at private academic institutions and participated in missions of United Nations organizations.

 

  • André Franco Montoro Filho
  • Aristides Junqueira Alvarenga
  • Carlos Ivan Simonsen Leal
  • Celso lafer
  • Ellen Gracie Northfleet
  • Evandro Guimaraes
  • Gesner Oliveira
  • Hamilton Dias de Souza
  • Hoche Pulcherio
  • João Grandino Rodas
  • Joao Roberto Marinho
  • Jorge Luiz Oliveira
  • Jorge Raimundo Filho
  • Leonardo Gadotti Filho
  • Luiz Fernando Furlan
  • Maria Teresa Aina Sadek
  • Marco Greco
  • Nelson Jobim
  • Robert Abdenur
  • Roberto Faldini
  • Tercio Sampaio Ferraz Júnior
  • Theo van der Loo
  • Victoria de Marchi

 

Conselho Fiscal

 

Daniela Rodrigues Lopes (President)

 

Headlines

  • Dilmar Moreira Madureira
  • Luciano France Sousa
  • Monica Saraiva

 

alternates

 

  • Mozart Santos Rodrigues Filho
  • Uira Tonon Gomes
  • Jesus Meijomil
  • Luiza Weguelin de Melo

Three questions for Marcílio Marques Moreira

Interview granted to ETCO's electronic bulletin (August 2011)

1) To what extent does the modernization of the country's political and economic institutions and customs depend on state reform? Is Brazil prepared for this reform?

Modernization of political institutions and customs, on the one hand, and state reform, on the other, must necessarily evolve in parallel, or better, convergingly. Machiavelli already commented that good customs demanded good laws, while good laws presupposed good customs. There is a positive feedback between political-institutional modernization and State reform, in such a way that it is important to reap the natural fruits of this synergy, instead of adopting a sequential approach. This does not mean, however, that these reforms, even if simultaneous, cannot and should not be gradual, as the search for a general and immediate solution has no basis in the real world and ignores the pineapples that have to be peeled, whenever possible without waiting for a unique and grandiose solution, an unrealistic expectation. It is necessary, that is, firmness of purpose and perseverance in the chosen process, with the corrections of course that the change of winds imposes.

2) Despite having its participation in the economy gradually reduced over the last few years, underground activity is still a significant part of the Brazilian GDP. In this latest survey, it was estimated at 18,3%. Are there reasons to celebrate?

An 18,3% share of the underground economy is still a high number, mainly because the absolute number, of R $ 663 billion, corresponds roughly to Argentina's product. The underground economy has gradually and discretely reduced its participation in our Product, which has grown a lot in the last 4 semesters. But this process will also be less traumatic and more permanent if one does not try to advance by somersaults. Alluvial, cumulative advances are worth, as San Tiago recalled, than rapid advances followed by painful setbacks.

3) Today, when it comes to tax evasion, it is immediately associated with high tax burden However, much is also said about the large bureaucracy surrounding the payment of taxes as a preponderant factor in the equation that results in tax evasion. How do you analyze this issue? Is the magic tax reform solution viable?

This field, like any other field that concerns the economic and political peculiarities of countries, does not require or include magical solutions. This is even more true in relation to the long-awaited and necessary tax reform that will deal with a technically extremely complex reality, in addition to assuming the harmonization of very different party, economic and federative interests, a difficult task.

This requires, therefore, a careful gradualist approach, which step by step, advance in areas around which it is possible to mobilize a minimum consensus and in which there is no danger of setbacks, what the Americans call no regrets approach. What is important to emphasize is that most of the advances can be achieved through infraconstitutional remedies, including those related to the suffocating bureaucracy to which the good taxpayer is submitted.

Marcílio Marques Moreira is president of the ETCO Advisory Board

New president

The ETCO Board of Directors, in the person of its president Hoche Pulcherio, swore in today, May 2, to the new executive president of the Institute, Roberto Abdenur. He replaces André Franco Montoro Filho, who, after more than 4 years as chief executive, became part of the ETCO Advisory Board.

Pulcherio explains that "the main reasons for the choice were his deep experience as a public man and the recognized trajectory based on defending the interests of the nation, which, without a doubt, will be a great contribution to ETCO's objectives".

One of the most important names in Brazilian diplomacy at the end of the 44th century and the beginning of the XNUMXst, Abdenur accepted the challenge of commanding ETCO because of what he considers “the important mission of defending and spreading competitive ethics in our country”. In his XNUMX years of diplomatic career, Abdenur was at the head of the Brazilian Embassy in Washington, DC, as well as being Brazil's ambassador to Ecuador, China, Germany and Austria.

New president

Robert Abdenur

The ETCO Board of Directors, in the person of its president Hoche Pulcherio, swore in today, May 2, to the new executive president of the Institute, Roberto Abdenur. He replaces André Franco Montoro Filho, who, after more than 4 years as chief executive, became part of the ETCO Advisory Board.

Pulcherio explains that "the main reasons for the choice were his deep experience as a public man and the recognized trajectory based on defending the interests of the nation, which, without a doubt, will be a great contribution to ETCO's objectives".

One of the most important names in Brazilian diplomacy at the end of the 44th century and the beginning of the XNUMXst, Abdenur accepted the challenge of commanding ETCO because of what he considers “the important mission of defending and spreading competitive ethics in our country”. In his XNUMX years of diplomatic career, Abdenur was at the head of the Brazilian Embassy in Washington, DC, as well as being Brazil's ambassador to Ecuador, China, Germany and Austria.

 

ETCO announces change of direction

Source: Portal Fator Brasil - Rio de Janeiro / RJ - COMPANIES & BUSINESS - 08/12/2010

São Paulo - The new chairman of the Board of Directors of the Brazilian Institute of Ethics in Competition (ETCO), Hoche Pulcherio, announced on December 07 (Tuesday), the change in the direction of the Institute. After four years at the helm of ETCO, André Franco Montoro Filho was invited to serve on the Advisory Board and will remain in the position of chief executive until his successor is defined.

As chief executive of ETCO, Montoro Filho actively participated in the consolidation of the Institute and led works recognized as the publication of the books Culture of Transgressions I and II, the series of estimates of the Underground Economy Index, support for the implementation of the Electronic Invoice - and, now, the NFe BI, - and the management of the Free City of Piracy and Illegal Trade program, of the National Council to Combat Piracy (CNCP).

“He leaves for his future successor a legacy of accomplishments that will certainly lay the foundations for the development of an ethical and healthy business environment”, says Pulcherio, affirming that the presence of Montoro Filho in the Consultative Council “will be fundamental not only for the competence and deep knowledge of the issues defended by ETCO, as well as the integrity and tranquility with which it conducts issues of great relevance to our country ”.

At the request of the Board of Directors, Montoro Filho will remain at ETCO until the replacement is defined, maintaining, until then, all his functions and work routine with the same commitment with which he has been directing the Institute in these four years.

ETCO - Founded in 2003, the Brazilian Institute of Ethics in Competition is a civil society organization of public interest - OSCIP - with the aim of promoting competitive ethics to improve the business environment and stimulate economic growth. To this end, it develops actions to combat competitive imbalances caused by tax evasion, informality, forgery and other misconduct. It also seeks to raise society's awareness of the social harms of unethical practices and their negative effects on the country's growth. The ETCO comprises: six sectoral chambers bringing together companies in the technology, medicine, fuel, tobacco, beer and soft drink segments.