Event with support and ETCO lecture shares good
compliance practices in the healthcare segment
Share experiences and discuss ways to promote ethics in the health segment. These were the main objectives of the second edition of the Hospitals Compliance seminar, held in São Paulo on October 5th and 6th. The event featured lectures by compliance professionals from the most important hospitals in Brazil, such as Albert Einstein and Beneficência Portuguesa, and national and international specialists.
The highlights were the Americans Don Sinko, responsible for the Cleveland Clinic's integrity program, considered the most ethical in the world, and Tom Fox, one of the most acclaimed compliance consultants in the United States.
ETCO-Instituto Brasileiro de Ética Concorrencial was an official supporter of the event and also participated through a lecture by its executive director, Heloísa Ribeiro.
The event marked the official launch of the Ethics Award, which aims to recognize hospitals, laboratories and operators that are benchmarks in compliance and also reward government initiatives that contribute to transparency in public procurement and in the management of resources invested in health.
400 people missing
Don Sinko's talk showed why the Cleveland Clinic won the world's most ethical hospital award from the prestigious Ethisphere Institute. “We take our code of conduct very seriously,” he explained. "In 2014 alone, we conducted more than a thousand investigations and we currently have two former employees in federal prisons." He continued: “Hospitals employ people and people make mistakes. The compliance program helps to identify these errors and allows them to be corrected ”. Sinko said that Cleveland currently employs 40 people. "If 99% of them act correctly, it means that 400 people are making mistakes."
Consultant Tom Fox, on the other hand, spoke about one of the most famous healthcare corruption cases in the world, involving British pharmaceutical company GSK and the government of China. "Nobody wants to be caught by the Chinese justice system, which condemns 99,99% of the accused, and nobody wants to end up in a Chinese prison," said Tom Fox. "China has shown the world what the consequences are for those who corrupt and who it is corrupted. ” The scandal over bribery sales to the government resulted in a $ 483 million fine and caused huge damage to the British brand image.
Valuing ethical companies
In her lecture, the executive director of ETCO spoke about Ethics as a Competitive Differential. “Being ethical shouldn't be something we do to attract customers or to beat our competitors. You are ethical because you need to be, because it is the only acceptable way of doing things, ”said Heloísa Ribeiro. But she acknowledged that the image of an ethical company does represent a competitive advantage. “Of course, ethics make a lot of difference in the eyes of people. In the eyes of consumers. Customers. Of the patients. ”
The director of ETCO also praised the initiative to create the Ethics Award to value companies that invest in preventing misconduct. “Modern pedagogy teaches people to educate our children by giving great value to their good behavior: it is called positive education. I believe it works, and I believe it works not only with children, but like everyone else, so how good are the ethics awards. ”