Blumenau joins the Free City of Piracy Project

Signature of the Free Piracy City Agreementcity-free-piracy-cuiaba

Cidade was the 14th in the country to integrate a cooperation program against this type of crime. Work is coordinated by ETCO


The city of Santa Catarina of Blumenau signed, on September 11, the term of adhesion to the Free City of Piracy Project. The program is led by the National Council for Combating Piracy, an organ of the Ministry of Justice, and coordinated by ETCO-Brazilian Institute of Ethics in Competition. Blumenau is the 14th Brazilian city and the first Santa Catarina city to join the project, whose objective is to coordinate the action of the various public agencies with attributions related to this type of crime.

According to Mayor Napoleão Bernardes, membership should benefit the municipality and its population. "It is very important to promote awareness, appreciation and respect for the rules to form a society more attentive to rights and duties, in addition to contributing economically to the development of the municipality," he said at the event.

ETCO's executive director, Heloísa Ribeiro, was present at the ceremony. “The adhesion of the mayors is fundamental for the effectiveness of the fight against piracy”, says Heloísa. “Coordinating this project is an extremely important mission for the Institute”.

Soon after the ceremony, the first meeting was held between the National, State and Municipal Councils to Combat Piracy. The integration between the different levels of government is one of the aspects considered fundamental for the success of the Program in the cities where it has been implemented until today.

The occasion also marked the destruction of pirated products seized in the city and the delivery of certificates to the winners of the 4th National Award to Combat Piracy (see here).

National Piracy Combat Award reveals winners on September 11

Initiative recognizes projects that stood out in the fight against piracy and other crimes against intellectual property 

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7th ordinary meeting of the National Council to Combat Piracy.

The National Council to Combat Piracy and Crimes against Intellectual Property (CNCP) announces the winners of the 4th edition of the National Piracy Combat Award (PNCP) on September 11th. The award, which is supported and managed by the Brazilian Institute of Ethics in Competition (ETCO), was developed with the objective of identifying projects by public and private entities that stood out in the fight against piracy and other crimes against intellectual property in 2014.

"We created the award in order to encourage awareness and apprehension actions capable of curbing piracy, which affects society, causing a reduction in tax collection, a drop in the number of formal jobs and an increase in border insecurity" , analyzes Heloisa Ribeiro, executive director of ETCO.

After the award, which will end with the destruction of pirated products in the public square, the opening of registrations for the 5th edition of the National Piracy Combat Prize will be announced.

Adherence to the Piracy Free City

The award ceremony will take place in Blumenau (SC), starting at 10:30 am. On the occasion there will also be the signing of the cooperation term for the Cidade Livre de Pirataria program. Blumenau will be the 14th city to join the program. “We have, in Santa Catarina, the first State Council to Combat Piracy that has coordinated public policies aimed at preventing and suppressing intellectual property violations. Blumenau will be the first city in Santa Catarina to sign this term and we want to expand the program to other municipalities ”, says the Secretary of State for Sustainable Economic Development (SDS), Carlos Chiodini.

Started in 2010 and already implemented in Belo Horizonte, Brasília, Cuiabá, Curitiba, Fortaleza, Manaus, Natal, Osasco, Porto Alegre, Rio de Janeiro, Salvador, São Paulo and Vitória, the Cidade Livre de Piracy Program aims to municipalize the fight against illegal trade in products, so that participating cities actively take on the fight against piracy, developing actions in conjunction with municipal, state and federal institutions, in addition to representatives of civil society.

Delivery of the 4th National Piracy Combat Award
Order date: September 11 at 10h30
Location: Noble Hall of the Blumenau City Hall (Praça Victor Konder, 2 - Centro, Blumenau - SC, 89010-904

About ETCO
The Brazilian Institute of Ethics in Competition, ETCO, is a civil society organization of public interest (Oscip) founded in 2003 with the objective of identifying, discussing, proposing and supporting actions, practices and projects that result in concrete improvement of the business environment in the Brazil. To this end, it acts to influence decision-makers to adopt measures aimed at reducing tax evasion, illegal trade and informality, in addition to actions to simplify the tax system and combat corruption and other misconduct. The institute seeks to maintain a strong presence in Brazilian business and political circles, with the aim of creating mechanisms and tools that strengthen competitive ethics. There are three action strategies: to foster studies on the factors that encourage these deviations in conduct; propose and support initiatives, actions or changes in legal texts and administrative practices; and to develop and support actions to raise public awareness about the harmful social and economic effects and the dangers of these illegalities and social leniency with these deviations from ethical behavior.


Blumenau joins the Free City of Piracy Project

Cidade is the 14th member of an initiative to curb illegal trade coordinated by ETCO

The city of Blumenau, in Santa Catarina, adhered to the Free City Piracy Project. With this, the municipality becomes the fourteenth to integrate the program of the National Council to Combat Piracy, an organ of the Ministry of Justice. The project is coordinated by ETCO-Brazilian Institute of Ethics in Competition and, in six years of history, has won the participation of 13 municipalities, including São Paulo, Porto Alegre and Brasília.

The project seeks to expand the involvement of cities in combating the sale and distribution of pirated products. The city halls, as is known, are responsible for the inspection and for the granting and revocation of licenses and business licenses. Unfortunately, however, some do not pay due attention to the problem of piracy. One of the main reasons is the lack of integration with the other levels of government for joint actions. This is the main focus of Cidade Livre da Pirataria.

When the project started in 2009, the priority was to sign agreements with the cities that would host the 2014 World Cup. “We achieved our goal. Only one of the headquarters was not part of the project ”, recalls Márcio Gonçalves, who coordinated the work between 2009 and 2014.

Union, states and municipalities

By signing the agreement, the city commits to coordinating anti-piracy measures with inspection and seizure of products, in addition to awareness campaigns. The work includes the Public Ministry, the police and the tax authorities.

Brazilian law provides that all entities of the federation - the Union, states and municipalities - act against the trade in illegal products. In addition to the responsibility of the city halls, the Federal Government must act through the Federal Police and the Federal Revenue Service, which have tools to face the smuggling and embezzlement of goods. The states are responsible for investigative and inspection actions, through the Military and Civil police. "The fight against piracy must be the result of a joint effort between all these actors", says Gonçalves.

The greatest example of success in this integration work proposed by Cidade Livre de Pirataria is the case of São Paulo. Between 2010 and 2012, the city coordinated a work to combat piracy that resulted in the prolonged closure of several popular shopping malls that served as real centers for selling and distributing pirated products. The result of this constant action can be felt even in other regions of the country. “Camelódromos in other cities stopped working, because pirated products were purchased in São Paulo, where commerce was facing greater barriers”, says Gonçalves.

To enhance this type of effort, the National Prize for Combating Piracy was also created, an initiative that aims to reward the best projects to combat illegal trade. The idea is to highlight public and private entities that have taken outstanding initiatives in tackling crimes against piracy and intellectual property. The winners of the fourth edition of the award will be announced at the same ceremony in which Blumenau will join the Cidade Livre de Piracy Project, on September 11th. In addition to the announcement of the winners, the event should also mark the launch of the next edition of the award.