Source: Jornal do Comércio - RS - Porto Alegre / RS - 24/08/2010

It is impressive the eagerness with which the new Brazilian class C reaches consumption, dammed for decades. According to a survey by the Data Popular Institute, commissioned by McCann Erickson in six state capitals, 80% of class C consumers said that “you can't live without” a computer, 60% of families have DVDs, 66% want to buy a camera phone and 82% have technologies that improve family entertainment and leisure. This greed is supported by a high consumption power, since its combined income amounts to almost R $ 500 billion. And more than 80% of credit cards circulating in the country are in your hands, responsible for 76% of consumption, according to the survey.

Road network The Brazilian road network has only 1,585 million kilometers, of which the absolute majority of 79,6% is municipal and 4,7% federal. The rest belongs to the states. But of the total, only 217.834 kilometers, or 13,7%, are paved, according to the magazine Transporte Atual of the National Transport Confederation.

Thematic paper Astória Papers, from Gravataí, launches at Expoagas, which starts today at Fiergs, the Plushy themed toilet paper, with the theme Farroupilha Week and the projection of selling more than half a million rolls at the fair. In addition, he takes the opportunity to present the new packaging developed by Vogt Design, according to the commercial manager, Pércio Fernandez Júnior.

International meeting Full Gauge Controls, from Canoas, meets this weekend at the Villa Micheloin hotel, in Bento Gonçalves, clients from the United Arab Emirates, Canada, USA, Germany, Argentina, Colombia, Chile, Panama, Uruguay, Ecuador, Mexico and several regions of Brazil. On the agenda, its facility management software via the internet, Sitrad, distributed free of charge and used in everyday segments. The new generic Panvel is the first pharmacy in the South to receive the new generic drug atorvastatin calcium, indicated for cholesterol reduction. As it is made available by SUS, it should save more than R $ 50 million annually to public coffers. Its revenue is US $ 11 billion and is the highest revenue in the pharmaceutical market.

Software piracy is 56%

Even in a gradual decline, the piracy rate remains high, according to a global survey: 56%. In addition to the loss of US $ 2,2 billion for the Brazilian economy, it has other negative effects. One of them is the reduction of formal jobs, according to the president of the Brazilian Association of Software Companies, Gérson Schmitt. If the rate dropped six points, to 50%, it would be possible to generate US $ 2,9 billion for the software sector by 2012, plus 11,5 thousand new jobs and US $ 389 million in additional tax collection. The theme will be addressed today, on the last day of the intellectual property congress, which takes place in São Paulo.