Source: Making Of - São Paulo / SP - 12/11/2010

On November 23, the first edition of the Ethics in Business Award takes place in São Paulo, which will award companies that stood out in 2010 with the best corporate practices in the third sector area. The ceremony will take place at the Philip Kotler auditorium of the Escola Superior de Propaganda e Marketing (ESPM), starting at 20 pm.

Launched earlier this year, during the 1st Brazilian Congress on Business Ethics, the Ethics in Business Award has the main purpose of highlighting companies with “Best Practices”. Therefore, not only the Winning Companies, but also the Finalists in this unprecedented award will enable us to demonstrate, recognize, promote and disseminate examples of excellence in the main themes of Responsible Business Care. In this way, it motivates a greater number of executives and entrepreneurs to be part of the universe of Citizen Companies that fulfill in society, not only their economic role, but, especially, conduct their business in an ethical, socially responsible and ecologically correct manner.

Thus, the steps of Sustainability can be climbed naturally, because, for the Brazilian Institute of Business Ethics, creator and director of this initiative, “Ethics is the basis of Responsible Business Care and the passport to Sustainability”.

In its launching edition, the Ethics in Business Award has a judging committee formed by renowned professionals in the market, among them: Vitor Seravalli - President of the Brazilian Committee of the Global Compact; Walter Machado de Barros - President of IBEF / SP; Jorge Cajazeira - President of the ISO 26000 World Committee; Maria Cecília de Arruda - Professor of Ethics at FGV-SP; Paulo Nassar - General Director of ABERJE; Maria Celina Arraes - Strategic Coordinator of UNDP Brazil; Profa. Maria Raquel Grassi - Manager of the Sustainability and Corporate Responsibility Center at Fundação Dom Cabral; André Franco Montoro Filho - President of ETCO; José Carlos Rocha Miranda - IDB chief executive in Brazil; Luiz Fernando Bueno - Director of the Social Responsibility Department at CIESP Campinas; and Ricardo Bomeny - President of ABF who evaluated projects registered in six categories: Social Responsibility, Environment, Sustainability, Communication and Transparency, Ethics and Volunteering.

The final companies of the Ethics in Business Award are: Mahle Metal Leve, Sabesp, Eletrosul, Chubb do Brasil, Kepler Weber, Boticário, Delphi Automotive, OI, Diebold, Total Alimentos, BAESA, Unimed Brasil and 3M do Brasil.

Each edition of the Ethics in Business Award will pay tribute to an executive or entrepreneur with an important legacy in the national business environment. In 2010, the posthumous honoree is the engineer João Augusto Conrado do Amaral Gurgel.

Service

1st Business Ethics Award
Date: November 23, 2010
Location: ESPM - Escola Superior de Propaganda e Marketing
Profº Francisco Gracioso Campus
Rua Dr. Álvaro Alvim, 123 - Vila Mariana
04018-010 - São Paulo, SP
www.premioeticanosnegocios.org.br