Source: Ministry of Justice - DF - 18/08/2009

Brasília, 18/08/09 (MJ) - The National Council for Combating Piracy (CNCP), chaired by the Ministry of Justice, presented this Tuesday (18th), in Brasília, to representatives of several embassies, the new Plan of the federal government to tackle this type of crime. The strategy has 23 projects, and the main focus is education and consumer awareness about the harm in the purchase of counterfeit products.

"We seek to mobilize civil society for this fight and we have seen the effort on the part of several segments", highlighted the executive secretary of CNCP, André Barcellos, who also exposed the Council's "logo": "Original Brazil - Buy this Attitude" . The seal will appear on packaging or on labels of authentic brands, such as sneakers, T-shirts and electronics. "The initiative is an invitation to change behavior, because repressive efforts alone do not solve the problem".

 
The projects start to be developed this semester. The “Cidade Livre de Pirataria”, for example, aims at partnerships with municipalities - many of which are already under negotiation by CNCP and which will be signed in November. The same is in progress with shopping malls and tenants, for customer awareness campaigns.

Another novelty is the Piracy Combat Portal, which will operate until December. It will be interactive, with educational texts and promotional ideas. The CNCP is also articulating, with internet providers, the creation of mechanisms that block the offer of counterfeit products in the virtual world.

"It was a great opportunity to get to know the priority actions of 2009, which are really interesting," commented the Economic Affairs secretary at the American embassy, ​​Melissa San Miguel. Katsumoto Yoshimura, from Japan, emphasized that they are essential, since many Japanese companies invest in Brazil. 

This Tuesday's meeting was at the Itamaraty Palace and counted with the participation of the Ministries of Foreign Affairs and Culture, in addition to the Etco Institute, Brazilian Association of Software Companies (Abes) and the National Trade Confederation (CNC).