Brazilian Congress on Business Ethics (Communicate)
Source: Communicate – Rio de Janeiro/RJ – 05/03/2010
( Curitiba, Paraná, Brazil – Comunique-se – ) The Brazilian Institute of Business Ethics will hold, between March 23 and 25, 2010, in São Paulo, the 1st Brazilian Congress on Business Ethics, which will bring the theme “Ethics in Business: The basis of responsible action and the passport to Sustainability”.
The event, unprecedented in the country, will feature expert speakers and will address issues such as corporate social responsibility, ethics, the environment, sustainability, communication and corporate transparency.
Speakers include André Franco Montoro Filho, president of the Brazilian Institute of Competition Ethics (ETCO); Jorge Cajazeira, Sustainability executive at Suzano and President of the ISO 26000 World Committee; Pascal Borel, president of ETHICS - Ethical Integrity Corporate Standard (Switzerland) certification; Vitor Seravalli, president of the UN Brazilian Compact Committee; among other renowned professionals.
Complementary Activities
In addition to highlighting the main themes involving the issue of business ethics, the congress will feature four complementary activities.
On the first day of the congress, the results of the 3rd Corporate Code of Ethics Survey will be presented, based on the study of the 500 largest companies operating in the country, and its main objective is to encourage the greatest number of executives and entrepreneurs to adopt and disseminate the Code of Ethics, the main instrument of responsible management and corporate governance, also contributing to the achievement of Sustainability. The 2010 edition of this unprecedented study will be published in the Revista Ethics in Business.
On the occasion, the Corporate Ethical Responsibility Program will also be relaunched. The REE Brasil Program does not have the slightest intention of becoming a management norm or a quality standard, but that the instruments suggested in it can contribute to improving the quality of Responsible Business Care - which has in Ethics, Responsibility Social and Environmental its foundation - especially of micro, small and medium-sized companies, including those that integrate the productive chain of large corporations and, in this way, the REE Brasil Program can be a great ally in the formation of the image and reputation of the participating companies .
The congress is also the location chosen by the Brazilian Institute of Business Ethics for the launch of the Business Ethics Award, which each year will honor a personality with a great legacy in the business world. In this launch edition, the honoree will be engineer João Augusto Conrado de Amaral Gurgel. The awards will be given to companies with excellence in responsible performance in six categories: Ethics, Social Responsibility, Environment, Communication and Transparency, Corporate Volunteering and Sustainability.
Closing the 1st Brazilian Congress of Ethics in Business, on March 25, the event will also be the stage for the official launch of the movement called Étitude: Have an Ethical Attitude !, which aims to raise the awareness of the entire Brazilian society about the sustainable benefits of ethical attitudes.
About the Brazilian Institute of Business Ethics
The Brazilian Institute of Business Ethics, headquartered in Campinas (SP), was founded in 2003, as a non-profit, private law association, being qualified, in the same year, as a Civil Society Organization of Public Interest (Oscip) by the Ministry of Justice. Its main objective is to promote ethics both in the business environment and with children, teenagers and university students. It is in this way, contributing to the improvement of the ethical quality of companies and with the training of adult citizens and ethically responsible leaders that the institution enhances the prospect of a more ethical and thus naturally sustainable future.
Service
“1st Brazilian Congress of Business Ethics”
Date: March 23-25, 2010
Location: Wynn Space (World Trade Center complex)
Avenida das Nações Unidas, 12.551, 2nd floor, Business Tower – Brooklin Novo – São Paulo/SP
