Source: Lyderis

ABES defends that by using pirated software, companies harm the market, contribute to the increase of unemployment and still delay the country's economic growth

ABES - Brazilian Association of Software Companies - launched yesterday, March 27, the “Legal Entrepreneur” Campaign with the objective of fighting unfair competition and fostering national competitiveness, exploring the importance of the use of legalized software, among businessmen Brazilians from any segment, and respect for intellectual property.

“SOME MISTAKES ARE IN THE FACE. OTHERS NO ”: this is the message of the campaign that draws a parallel with the game of 7 errors, emphasizing that it is easy to hide some practices of unfair competition, such as software piracy. By using pirated software, the company benefits illegally to the detriment of its competitors, contributes to the increase in unemployment and also hinders the country's economic growth.

The Anonymous Reporting Portal (www.denunciepirataria.org.br) is the highlight of the campaign that opens a new communication channel between companies and associations, encouraging an active behavior of society in combating unfair competition so that an environment of fair competition within the country.

The union between government entities and industry is the great foundation of the campaign that counts on the partnership of ABPI - Brazilian Association of Intellectual Property, APEX - Brazilian Agency for the Promotion of Exports and Investments, BSA - The Software Alliance, CNC - Confederação Nacional do Commerce, CNCP - National Council to Combat Piracy, ETCO - Brazilian Institute of Competitive Ethics and MBC - Competitive Brazil Movement.

“With this campaign, we want to give Brazilian entrepreneurs and executives a greater awareness of the principles and advantages of fair competition, which is increasingly demanded by consumers, society and export markets,” explained Gérson Schmitt, president of ABES.

The campaign is based on the high software piracy rates in Brazil, which still reach 53% of the market, according to research by BSA - The Software Alliance. This activity goes against the economic growth and prosperity of the country, contributing to organized crime and impeding the growth of markets, investments in the development of new technologies, generation of new jobs and hindering the collection of taxes.