Fight against smuggling

By ETCO
22/08/2014

The Brazilian Association to Combat Counterfeiting (ABCF), with the support of ETCO, launched, in July, in Curitiba, the campaign “Promotion Achou, Perdeu!” The initiative draws the consumer's attention to the risks of smuggled products to safety and health. A series of advertising pieces will run on billboards, bus stops and communication vehicles in Curitiba until October. The city was chosen to host the campaign for the importance of Paraná in combating smuggling via a triple frontier.