Cuiabá and Várzea Grande join national program to combat piracy


With the signing of the agreement, the Ministry of Justice's Cidade Livre de Piratação program now has eight municipalities


São Paulo, September 17, 2012 - The fight against piracy in the country will gain an important reinforcement next Wednesday, September 19, with the signing of an agreement, by the city halls of Cuiabá and Várzea Grande, for entry into Cidade Livre de Pirataria, program of the National Council for Combat to Piracy and Offenses against Intellectual Property (CNCP) of the Ministry of Justice, coordinated by the Brazilian Institute of Competition Ethics (ETCO). In both cities, the program will have a partnership with OAB / MT, through the Commission on Intellectual Property and Copyright.

In addition to signing the agreement, the program will include training for the training of public agents in Cuiabá and Várzea Grande. Heloisa Ribeiro, executive director of ETCO, explains that, since 2009, the Institute has been working on the dissemination of the Cidade Livre de Pirataria program, which is already implemented in the cities of São Paulo, Curitiba, Distrito Federal, Belo Horizonte, Osasco and Rio de Janeiro, with the objective of encouraging the fight against illegal trade.

The executive director of ETCO is very optimistic about the entry of Cuiabá and Várzea Grande in the program. “The training, together with the signing of the agreement, demonstrates agility and, above all, interest in combating this serious problem that affects Brazilian society”, he comments. In this sense, she highlights the support of the OAB / MT Intellectual Property and Copyright Commission. “Counting on civil society organizations is fundamental to the success of the program, and the support of the OAB / MT was decisive for the implementation of the agreement,” explains Heloisa.

The president of the OAB / MT Intellectual Property and Copyright Commission, Geraldo Macedo, explains that the target audience for the training are public agents who deal directly with situations involving the search and seizure of illegal products. “Military, civil, federal and federal police officers, as well as criminal experts, municipal guards and other interested parties, are invited. The team that will provide the training is highly trained. Each area will have a speaker with deep knowledge of the products highlighted in the program ”, emphasizes the lawyer.

Organized by the National Forum Against Piracy and Illegality (FNCP), the seminar has practical classes for the recognition of products that may be targets of piracy, such as electronics and cell phones, glasses and watches, cigarettes, software, footwear, sports materials, toys, among others.



Preparation for the 2014 FIFA World Cup

On June 19, Brazil signed a technical cooperation agreement with FIFA to work on strategies to protect brands and products related to games in the host cities of the 2014 FIFA World Cup. To combat the trade in counterfeit products, CNCP, under the coordination of ETCO, has already implemented the Cidade Livre de Pirataria project in six municipalities: São Paulo, Brasília, Curitiba, Belo Horizonte, Osasco and Rio de Janeiro. The goal is that by the end of 2013, all host cities for the games will have the Free City of Piracy program.


About ETCO

The Brazilian Institute of Ethics in Competition, ETCO, is a civil society organization of public interest (OSCIP) founded in 2003 with the aim of identifying, discussing, proposing and supporting actions, practices and projects that result in a concrete improvement of the business environment in Brazil. To this end, it acts to influence decision makers to adopt measures aimed at reducing tax evasion, illegal trade and informality, in addition to actions to simplify the tax system and fight corruption and other misconduct. The institute seeks to maintain a strong presence in the Brazilian business and political circles in order to create mechanisms and tools that strengthen competitive ethics. There are three action strategies: to foster studies on the factors that encourage these deviations in conduct; propose and support initiatives, actions or changes in legal texts and administrative practices; develop and support actions to raise public awareness about the harmful social and economic effects and the dangers of these illegalities and social leniency towards these deviations from ethical behavior.


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September / 2012