About 70 students, from the third year of the Public Relations course at Faculdade Cásper Libero, filled the auditorium to participate in the lecture on Competition Ethics given by ETCO's executive president, Roberto Abdenur. The meeting was held within the discipline of Ethics and Legislation.

The students had the opportunity to learn a little more about what the institute is, its operating strategy, which sectorial chambers it is composed of and what are the main communication actions and tools used to disseminate the competitive ethics theme in society.

After the lecture, students asked questions on topics such as tax evasion, taxation, corruption and the fight against piracy. The questions contributed to further enrich the debate.

University students approved the initiative. “I found it very interesting to discuss ethics in Brazil in a different way, more focused on the economy and business. It is good to know that there are ways to work sustainably and that it is possible to add ethics to everyday life ”, said student Jéssica Alves da Silva.

“I loved the lecture, it was very enriching. The institute has a fundamental role in raising awareness about topics so important to society. Much of what has been said, from now on, starts to be part of our reality ”, said student Rodrigo Garcia.

The Public Relations Ethics and Legislation professor, Ágatha Camargo Paraventi, was enthusiastic about the students' interest. “In the classroom, students learn about ethics within organizations and how to be more responsible. However, at the beginning of their professional lives, they face the challenges of the labor market. The meeting was essential for the students to understand how the market works and to discover what are the necessary tools to reconcile duty and ethics. ”

The meeting is part of ETCO's efforts to establish an open channel of relationship with the academic environment, as it considers this stakeholder fundamental for the dissemination of issues related to competitive ethics. “We intend to expand the initiatives within universities and colleges in order to get closer to this audience”, analyzes Heloisa Ribeiro, executive director of ETCO.

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