Anti-piracy project gains strength in schools


In addition to accounting for an increase in the number of participating educational establishments, which today number 198 public and 22 private schools, the Escola Legal Project - created to raise awareness among young people about the harms of piracy - begins to advance in other areas. The launch of the new portal and the presentation of the program's first institutional video marked the year.

On December 12, 2011, more than 180 guests were present at the annual closing event of the Escola Legal Project, an AMCHAM initiative, developed with the aim of raising the awareness of young people in elementary school about the problems caused by piracy in Brazil and in the world.

The Escola Legal Project is already implemented in 220 schools, distributed in seven Brazilian cities: São Paulo, Goiânia, São Bernardo do Campo, Caieiras, Blumenau and Porto Alegre, both in private schools and in the public school system.

“Although it is still restricted to these locations, it is a great example of an effort to combat piracy, as it focuses on the education of young people who, in addition to multiplying the knowledge acquired in the family and in their friendship, he will become a future defender of legality as an adult ”, analyzes Roberto Abdenur, chief executive of ETCO, one of the project's sponsors. Today, Escola Legal has an impact on more than 40 thousand students, and has around 3.200 teachers involved.

The multiplier effect is increasingly explored by the project, which seeks new ways to communicate with its target audience. A good example is the new portal, which launched in 2011, received a total of 45.912 hits from unique visitors, that is, those who first entered the site.

Participation in events and lectures are also on the agenda of Escola Legal, in order to disseminate the idea among teachers and education agents. In 2011, the project held two Educator Forums; attended the “Education in Action” Week in Caieiras; held support lectures for more than 1.000 students; and presented lectures to educators at the 30th Brasília Book Fair.

The new institutional video, presented at the closing event of 2011, will be an important support tool for the actions carried out by the project, which, in 2012, will further open the range of activities, with the launch of a cultural contest, still under development .