Video contest educates students about piracy

Finished with an exciting award ceremony, held on the 8th, the 5th edition of the Video Legal Contest was attended by 520 students from the cities of São Paulo (SP) and Brasília (DF). The initiative, which is sponsored by the Brazilian Institute of Ethics in Competition - ETCO, aims to educate elementary school students about the damage caused by piracy.

In the city of São Paulo, 120 students from the municipal network gathered in groups to create videos on the topic. In the Federal Capital, the number of applicants was surprising: 400 pre-adolescent students from the Inter-school Language Centers (Cils), a complementary education network in Brasília, participated in the contest.

In São Paulo, of the ten piracy videos produced by students and selected for the final stage, six were awarded. The trophies and prizes were delivered at Amcham's headquarters, the American Chamber of Commerce, in the south of the city. Teachers, pedagogical coordinators, students and representatives of sponsoring institutions were present.

For Heloisa Ribeiro, executive director of ETCO, the messages that the students transmitted with the content of the videos were important for the personal training of each one. They also serve as an example to family and friends, encouraging the fight against piracy and increasing awareness of the problem.

The consul general of the United States in São Paulo, Dennis Hankins, stressed that the objective of the contest was to show students that producing an intellectual work requires effort, and that authors have the right to be rewarded for their work.

In addition to ETCO, the initiative was sponsored by the United States Consulate General, Eli Lilly, Microsoft, HP, Walt Disney Company, Sport Club Corinthians Paulista and the São Paulo Municipal Department of Education.

The winning students in each category won the right to visit the Microsoft Technology Center in São Paulo, along with the winners of the Brasília stage. In Capital Federal, the winning work was Beware, pirate glasses, from Cil 1. In São Paulo, the six winning works were:

Category 1 (10 to 12 years)

1. Municipal Elementary School (EMEF) Professor Máximo de Moura - Piracy? Copyright? What is it?

2. EMEF Doctor José Dias da Silveira - Jornal Zé Dias

3. EMEF Professor Primo Páscole Melaré - Nature asks for passage

Category 2 (12 to 14 years)

1. EMEF Professor Sylvia Martin Pires - A Pirated Addiction

2. EMEF May 8 - The old piracy

3. EMEF Zilka Salaberry de Carvalho - Zilka news on modern piracy

Source: Amcham of Brazil

Escola Legal holds forum to educate educators

The month of September marked the 2012th Forum of Educators Awareness in Combating Piracy, as part of the activities of the Escola Legal Project in 150. To meet the great interest of educators in participating, the Forum was divided into three stages, held in different dates and with more than XNUMX participants in total.

Held on September 1, the first stage of the VI Educators Awareness Forum on Combating Piracy had as its theme “Copyright and Intellectual Property X Piracy”. The subject, of great relevance, was chosen to start the event, which is part of the 2012 activities of the project and which aims to offer content and information to educators from public and private education networks, with a view to raising awareness in society, through the school community, about the evils of piracy.

The event featured a lecture by Frank Caramuru, director of the Business Software Alliance (BSA) in Brazil, who spoke about the danger of pirated products and the damage they cause to society, the government and companies. Then, Sirlei Côrtes, representative of the Motion Picture Association (MPA), gave his testimony on the impact of piracy for the film sector. In addition, the documentary “Cidade Livre de Pirataria” was produced, produced in partnership with the São Paulo City Hall, through the Urban Security Secretariat, on how the city is acting to combat this crime. The first stage of the event also featured an Educators Workshop.

The 2nd Stage of the Forum, on September 15, had the theme "Health and Medicines X Piracy", discussed in speeches and testimonies from companies and entities in the area.

ETW representative Karen Watanabe addressed the harm of piracy to society and presented data and statistics for some sectors most affected by counterfeiting and smuggling. The product protection specialist at Eli Lilly do Brasil, Mônica Hattori, who also represented Interfarma (Association of Pharmaceutical and Research Industries), spoke about the risks of drug piracy to the health of patients, in addition to showing the mechanisms of prevention and differentiation between original and counterfeit medicines, helping educators to clarify a series of doubts.

The third panel, given by Pfizer's Corporate Security manager, Alberto Santos, complemented Mônica's lecture by emphasizing the connection of criminal gangs with drug piracy and the issue of high profits obtained by criminals who counterfeit drugs.

To close the cycle, the third stage was held on September 29. In discussion, the theme “Sustainability and Environment X Piracy”. Marcio Furrier, Business Development Manager at HP, presented sustainable actions by the company, such as recycling and reusing printing supplies, and the importance of these actions to prevent or avoid impact on the environment. Furrier also explained which security items should be evaluated at the time of purchase and how to differentiate an original HP packaging from a counterfeit.

Then, there was a lecture by the Project Manager of the Department of Urban Environment of the Ministry of the Environment, Mr. Ronaldo Hipólito Soares, who spoke about the National Solid Waste Plan.

More information about the Legal School Project and the VI Educators Awareness Forum on Combating Piracy are available at


Legal School Project - Students learn the importance of respecting intellectual property

Offer a multimedia activity in which to express opinions about the damage caused by piracy. It was with this objective in mind that students, aged 10 to 12, from the public school system in São Paulo, participated in the Video Legal Competition, organized by Amcham and the United States Consulate.

Practical activity showed the importance of intellectual property to more than XNUMX young people. The closing ceremony of the contest was held at Amcham-Sao Paulo, on June 1, and was attended by students and teachers from participating schools.

“The project not only promotes respect for intellectual property, but helps participants to create their own works. Films and videos stimulate creation, a value that depends on intellectual property ”, emphasizes the United States acting general consul in São Paulo, William Popp.

The winners

Of the 35 videos selected in the first phase, which ended in April, 9 reached the final phase. Of these, 3 were considered the best:

1st - “Little Black Riding Hood”, From the Municipal School of Elementary Education (Emef) Padre Manoel de Paiva;

2st - “In Terras de Cego”, From the Presidente Tancredo Neves State School;

3st - “The Drug Mafia”, By Emef Armando de Arruda Pereira.

The Legal Video integrates the educational activities of the Legal School Project (PEL), coordinated by Amcham. The PEL was created in 2007 and works to raise the awareness of elementary school students about the damage brought about by piracy and has the sponsorship of ETCO.

The representative of the United States Patent and Trademark Office (USPTO) in Brazil, Albert Keyack, highlighted the creativity of the works and encouraged students to follow the path of creation. "Innovation is very important for Brazil and will be more and more in the future."

Google will receive winning students in June

The first and second placed in the contest won, as a prize, a visit to the Google headquarters in São Paulo, which will be held this month. “As Video Legal has a lot to do with technology, we thought about taking students to learn about the operation of a company in the sector”, explains the Institutional Relations representative at Google, Helena Martins.

Eduardo Paranhos, advisor to the Brazilian Institute of Ethics in Competition (ETCO) said that the most important thing is not to win prizes, but to learn from the theme. “Creativity and education are the winners. Those who lose are piracy, backwardness and lack of education and development. ”

For more information about the Legal School project, visit

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