Legal School Project - Students learn the importance of respecting intellectual property

Offer a multimedia activity in which to express opinions about the damage caused by piracy. It was with this objective in mind that students, aged 10 to 12, from the public school system in São Paulo, participated in the Video Legal Competition, organized by Amcham and the United States Consulate.

Practical activity showed the importance of intellectual property to more than XNUMX young people. The closing ceremony of the contest was held at Amcham-Sao Paulo, on June 1, and was attended by students and teachers from participating schools.

“The project not only promotes respect for intellectual property, but helps participants to create their own works. Films and videos stimulate creation, a value that depends on intellectual property ”, emphasizes the United States acting general consul in São Paulo, William Popp.

The winners

Of the 35 videos selected in the first phase, which ended in April, 9 reached the final phase. Of these, 3 were considered the best:

1st - “Little Black Riding Hood”, From the Municipal School of Elementary Education (Emef) Padre Manoel de Paiva;

2st - “In Terras de Cego”, From the Presidente Tancredo Neves State School;

3st - “The Drug Mafia”, By Emef Armando de Arruda Pereira.

The Legal Video integrates the educational activities of the Legal School Project (PEL), coordinated by Amcham. The PEL was created in 2007 and works to raise the awareness of elementary school students about the damage brought about by piracy and has the sponsorship of ETCO.

The representative of the United States Patent and Trademark Office (USPTO) in Brazil, Albert Keyack, highlighted the creativity of the works and encouraged students to follow the path of creation. "Innovation is very important for Brazil and will be more and more in the future."

Google will receive winning students in June

The first and second placed in the contest won, as a prize, a visit to the Google headquarters in São Paulo, which will be held this month. “As Video Legal has a lot to do with technology, we thought about taking students to learn about the operation of a company in the sector”, explains the Institutional Relations representative at Google, Helena Martins.

Eduardo Paranhos, advisor to the Brazilian Institute of Ethics in Competition (ETCO) said that the most important thing is not to win prizes, but to learn from the theme. “Creativity and education are the winners. Those who lose are piracy, backwardness and lack of education and development. ”

For more information about the Legal School project, visit

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Competition Ethics is a topic of debate among Public Relations students

About 70 students, from the third year of the Public Relations course at Faculdade Cásper Libero, filled the auditorium to participate in the lecture on Competition Ethics given by ETCO's executive president, Roberto Abdenur. The meeting was held within the discipline of Ethics and Legislation.

The students had the opportunity to learn a little more about what the institute is, its operating strategy, which sectorial chambers it is composed of and what are the main communication actions and tools used to disseminate the competitive ethics theme in society.

After the lecture, students asked questions on topics such as tax evasion, taxation, corruption and the fight against piracy. The questions contributed to further enrich the debate.

University students approved the initiative. “I found it very interesting to discuss ethics in Brazil in a different way, more focused on the economy and business. It is good to know that there are ways to work sustainably and that it is possible to add ethics to everyday life ”, said student Jéssica Alves da Silva.

“I loved the lecture, it was very enriching. The institute has a fundamental role in raising awareness about topics so important to society. Much of what has been said, from now on, starts to be part of our reality ”, said student Rodrigo Garcia.

The Public Relations Ethics and Legislation professor, Ágatha Camargo Paraventi, was enthusiastic about the students' interest. “In the classroom, students learn about ethics within organizations and how to be more responsible. However, at the beginning of their professional lives, they face the challenges of the labor market. The meeting was essential for the students to understand how the market works and to discover what are the necessary tools to reconcile duty and ethics. ”

The meeting is part of ETCO's efforts to establish an open channel of relationship with the academic environment, as it considers this stakeholder fundamental for the dissemination of issues related to competitive ethics. “We intend to expand the initiatives within universities and colleges in order to get closer to this audience”, analyzes Heloisa Ribeiro, executive director of ETCO.

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