FNCP campaigns to defend the legal market
The objective is to show society that its future is being robbed by practices such as smuggling, piracy and counterfeiting of products
Campaign piece for social media
While the country is lost in endless discussions about how to finance an expansion of aid to the poorest without breaking the spending ceiling, smugglers, product counterfeiters and sellers of pirated merchandise are making much larger profits. This is shown by a study by the National Forum against Piracy and Illegality (FNCP), which has followed the size of the illegal market in Brazil since 2014.
According to the survey, which gathers data from fifteen sectors, last year these practices took R$ 288 billion out of the economy. In tax evasion alone, there were R$91 billion – more than the R$80 billion a year needed to provide R$400 per month to 17 million families. The other R$197 billion were losses in the productive sector, which translate into less investment and fewer jobs.
Drawing the attention of the Brazilian population and public authorities to these losses is the objective of the campaign O Smuggling Steals the Future from Brazilians, which is being carried out by the FNCP, to which ETCO is associated. The project started in September and should extend until March of next year. It includes the creation and placement of advertising pieces on open and pay TV, radio, billboards, news sites and social networks.
The campaign also has the participation of influencers such as Ana Maria Braga, Datena, Gil da Vigor and Ricardo Amorim, who are publishing content about the damage caused by smuggling on their social networks. And the content produced will also be made available on a website created especially for the project, at www.contrabandonao.com.br. The forecast is to reach an audience of over 70 million Brazilians
The president of ETCO and FNCP, Edson Vismona, explains that the decision to launch the campaign came from a survey on the main concerns of the Brazilian population today. Four of the most cited problems – lack of jobs, low economic growth, government lacking investment capacity and increasing violence – are aggravated by the illegal market.
Less Jobs, More Violence
Vismona claims that the illicit market steals 173 jobs just in the cigarette sector, which has 49% of the market dominated by smuggling and clandestine production in Brazil. He also recalls that smuggling is usually operated by gangs linked to criminal factions that dominate prisons and act in drug and arms trafficking, fueling urban violence. “The campaign comes to make people aware of the impact of illegal trade. The solution to smuggling must involve measures that affect demand, reducing the advantage that the illicit product has over the legal product in terms of price. And the offer, with the repression of smugglers and tax evaders, is also important, but alone it will not be able to solve the problem in the long run. It is still important to bring the citizen into an active posture of helping to fight the problem”, explains Vismona.
At the same time, ETCO, FNCP and other entities representing the productive sector will intensify contacts with politicians and public authorities to advance the agenda for combating the illegal market in the government and in Parliament. “We are going to work with governments to draw up joint strategies to deal with this problem. If the people who produce, work and fulfill their obligations do not move and react, we are going to hand over the country to the bandits once and for all”, justifies Vismona.
"ETCO stands out in the ethical defense of competition and in strengthening business morals"
Tercio Sampaio Ferraz Junior, lawyer, has a doctorate in Law from USP and in Philosophy from the University of Mainz, Germany. Professor at USP and PUC-SP, he was attorney-general of the National Treasury (1991), executive secretary of the Ministry of Justice (1990) and legal director of Fiesp (1981)
"Everyday experience proves that people are influenced by the environment"
Luiz Fernando Furlan, businessman, former minister of Development, Industry and Foreign Trade (2003-2007), board member of BRF and Vivo, pro bono board member of various social, environmental and technology development organizations. Graduated in Administration and Chemical Engineering
"It is not possible to admit distortions caused by criminal and unethical practices"
Jorge Luiz Oliveira, lawyer with specialization in Business Law from UFRJ and economist with specialization in Financial Administration from FGV. He made a career in the fuel sector. Member of the Board of Directors of Etco between 2003 and 2018, he also works as a consultant for companies
"Ethics 'Capital' requires obedience to the pact between the public and the private"
Alexandre Kruel Jobim, a lawyer in Brasília, holds a Masters in Law from the University of Texas, in the United States, chaired the Brazilian Association of Soft Drinks and Non-Alcoholic Beverages (Abir) and was president of the Board of Directors of ETCO