Business and competition ethics determine the moral and conduct of companies within their field of activity, as well as vis-à-vis their customers and competitors. When an organization adopts and applies ethics in its basic principles, it develops the potential to grow sustainably. It is evaluated by stakeholders as a serious and responsible company.

Currently, in the corporate world, business and competition ethics have come to be seen as an essential goal to be achieved, as important as the other results: financial success, innovation and excellence.

ethical culture

ETCO has been increasingly present and active in all necessary spheres. The Institute shows, clarifies and, above all, conveys the relevance of the principles and values ​​of business and competition ethics, with benefits for the entire Brazilian society.

Building a truly ethical culture involves more than just helping or enlightening people to avoid doing things that aren't right; it also requires enabling them to do good things.

In my point of view, although problems of lack of competition ethics and corruption are not only a Brazilian phenomenon, we have a complex structural problem, which is the flawed educational system, the result of our cultural heritage.

corporate training

In addition to the various actions that are already being taken by ETCO, with great efficiency and effectiveness, it also seems to me that a partnership with universities and schools in general is valid to include the subject of Ethics in the compulsory school curriculum.

This could also be extended as a training suggestion to all HR areas of companies or organizations. The vast majority create their codes of ethics, the content of which must be known by all employees. However, I may be wrong, but I suspect that few organizations or companies explicitly incorporate ethical issues into their effective training programs – a missed opportunity.