"We have a complex structural problem, which is the faulty educational system"
Roberto Faldini, businessman and advisor to several companies, certified by the IBGC, institution of which he was co-founder. He presided over the Brazilian Securities Commission (CVM) and was an executive director, member of the Board of Directors and shareholder of the controlling group of Metal Leve SA
Business and competition ethics determine the moral and conduct of companies within their field of activity, as well as vis-à-vis their customers and competitors. When an organization adopts and applies ethics in its basic principles, it develops the potential to grow sustainably. It is evaluated by stakeholders as a serious and responsible company.
Currently, in the corporate world, business and competition ethics have come to be seen as an essential goal to be achieved, as important as the other results: financial success, innovation and excellence.
ETCO has been increasingly present and active in all necessary spheres. The Institute shows, clarifies and, above all, conveys the relevance of the principles and values of business and competition ethics, with benefits for the entire Brazilian society.
Building a truly ethical culture involves more than just helping or enlightening people to avoid doing things that aren't right; it also requires enabling them to do good things.
In my point of view, although problems of lack of competition ethics and corruption are not only a Brazilian phenomenon, we have a complex structural problem, which is the flawed educational system, the result of our cultural heritage.
In addition to the various actions that are already being taken by ETCO, with great efficiency and effectiveness, it also seems to me that a partnership with universities and schools in general is valid to include the subject of Ethics in the compulsory school curriculum.
This could also be extended as a training suggestion to all HR areas of companies or organizations. The vast majority create their codes of ethics, the content of which must be known by all employees. However, I may be wrong, but I suspect that few organizations or companies explicitly incorporate ethical issues into their effective training programs – a missed opportunity.
"ETCO stands out in the ethical defense of competition and in strengthening business morals"
Tercio Sampaio Ferraz Junior, lawyer, has a doctorate in Law from USP and in Philosophy from the University of Mainz, Germany. Professor at USP and PUC-SP, he was attorney-general of the National Treasury (1991), executive secretary of the Ministry of Justice (1990) and legal director of Fiesp (1981)
"Everyday experience proves that people are influenced by the environment"
Luiz Fernando Furlan, businessman, former minister of Development, Industry and Foreign Trade (2003-2007), board member of BRF and Vivo, pro bono board member of various social, environmental and technology development organizations. Graduated in Administration and Chemical Engineering
"It is not possible to admit distortions caused by criminal and unethical practices"
Jorge Luiz Oliveira, lawyer with specialization in Business Law from UFRJ and economist with specialization in Financial Administration from FGV. He made a career in the fuel sector. Member of the Board of Directors of Etco between 2003 and 2018, he also works as a consultant for companies
"Ethics 'Capital' requires obedience to the pact between the public and the private"
Alexandre Kruel Jobim, a lawyer in Brasília, holds a Masters in Law from the University of Texas, in the United States, chaired the Brazilian Association of Soft Drinks and Non-Alcoholic Beverages (Abir) and was president of the Board of Directors of ETCO