Brands fail to earn R $ 1.6 billion with pirated sneakers

Today (13/10), Valor Econômico published an article that addresses the loss of brands that manufacture sports shoes due to piracy. According to data gathered by an unprecedented survey carried out by Ibope at the request of the Association for Industry and Export Trade (Ápice), the brands stopped making revenues of R $ 1,6 billion with pirated products in the last 12 months. In all, 18,9 million pairs of pirated sports shoes were sold, a volume that corresponded to 23% of the total consumed in the country. With this, in addition to the financial loss, the companies stopped employing 145 thousand people, which would be the number needed to manufacture 19 million pairs a year and the federal government, stopped collecting R $ 637 million in taxes. Edson Vismona, president of the National Forum Against Piracy (FNCP) said that sporting goods are among the main categories of pirated products in the country, along with glasses, cigarettes, cable TV, perfumes, music and films. Currently, there are six sports tennis smuggling investigation processes in the country.

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The winners of the 4th Piracy Combat Award

5th edition of the National Piracy Combat Award
5th edition of the National Piracy Combat Award

After announcing winners, the Ministry of Justice announced the opening of registrations for the 5th edition

The best actions to combat piracy in Brazil in 2014 were included in the 4th edition of the National Piracy Combat Award (PNCP). The award is an initiative of the National Council to Combat Piracy and Crimes against Intellectual Property (CNCP), an organ of the Ministry of Justice. ETCO-Brazilian Institute of Competition Ethics supports and acts as project manager. The objective is to identify projects by public and private entities that have stood out in the fight against crimes against intellectual property, especially piracy.

The award is divided into three areas: economic, educational and repressive. Each of these categories can have up to three winners, awarded with gold, silver and bronze prizes.

To decide the winners, the judges evaluate the submitted projects and give scores from 0 to 5 to a series of criteria, such as economic and social impacts, potential of the idea of ​​serving as an example and innovation and creativity. An average of these grades is then made and the result indicates the projects contemplated in each of the categories.

In this edition, the winner of the economic axis was the Brazilian Association of Software Companies, for the initiative Legal Entrepreneur; in the educational area, it won the American Chamber of Commerce for Brazil, with the Escola Legal project; the repressive axis was highlighted by the Federal Highway Police, for the actions of the Thematic Operation to Combat Crimes Against Tax Authorities and Public Health. Among the winners, there are also public bodies, trade associations and even a football team, Corinthians. (See full list of winners below.)

Quality leap

The judges praised the projects presented this year for the quality achieved. “Compared to the previous edition, this year's actions have better planning and more effective coordination,” says Eunice Carvalhido, attorney for the Federal District and one of the judges of the award. "Perhaps it is a consequence of the learning acquired from previous actions and the observation of what has been working."

The awards were delivered on September 11, in the city of Blumenau, Santa Catarina. On the same date, the opening of registrations for the 5th edition of the Award was announced, which should be delivered in 2016. “The PNCP is an important award, as it stimulates creativity and research”, says Eunice.

To learn more about the project and applications, click here.


Blumenau joins the Free City of Piracy Project

Signature of the Free Piracy City Agreementcity-free-piracy-cuiaba

Cidade was the 14th in the country to integrate a cooperation program against this type of crime. Work is coordinated by ETCO


The city of Santa Catarina of Blumenau signed, on September 11, the term of adhesion to the Free City of Piracy Project. The program is led by the National Council for Combating Piracy, an organ of the Ministry of Justice, and coordinated by ETCO-Brazilian Institute of Ethics in Competition. Blumenau is the 14th Brazilian city and the first Santa Catarina city to join the project, whose objective is to coordinate the action of the various public agencies with attributions related to this type of crime.

According to Mayor Napoleão Bernardes, membership should benefit the municipality and its population. "It is very important to promote awareness, appreciation and respect for the rules to form a society more attentive to rights and duties, in addition to contributing economically to the development of the municipality," he said at the event.

ETCO's executive director, Heloísa Ribeiro, was present at the ceremony. “The adhesion of the mayors is fundamental for the effectiveness of the fight against piracy”, says Heloísa. “Coordinating this project is an extremely important mission for the Institute”.

Soon after the ceremony, the first meeting was held between the National, State and Municipal Councils to Combat Piracy. The integration between the different levels of government is one of the aspects considered fundamental for the success of the Program in the cities where it has been implemented until today.

The occasion also marked the destruction of pirated products seized in the city and the delivery of certificates to the winners of the 4th National Award to Combat Piracy (see here).

Fox creates website to fight piracy

With more than 4,5 million irregular connections in Brazil, piracy remains one of the biggest problems for the Pay TV industry. To try to expand the inspection of this type of crime, Fox International Channels took advantage of the 2015 edition of the Brazilian Pay TV Association (ABTA) Fair to launch its own initiative to combat piracy.

The channel programmer launched the website Through it, people and also companies in the sector will be able to report, anonymously, irregular connections and unauthorized transmissions of the signal from the group's channels. Complaints will be assessed and, when necessary, authorities will be notified to continue the process.

In addition to encouraging complaints about piracy on pay TV, Fox also intends to take advantage of the portal to propose solutions to the problem. The channel operator is part of the Alliance Against Piracy in Latin America, an entity created with the participation of players from several countries in South America - a region that still suffers from the high incidence of clandestine connections.

Source: Meio e Mensagem website (05/08)

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Piracy of TV signals generates losses of about R $ 4 billion

Brazil concentrates the largest volume of piracy of cable TV signals in Latin America, generating a loss of approximately R $ 4 billion for companies. This was one of the main issues discussed at the opening of the ABTA (Brazilian Pay-TV Association) Congress, along with the need to approve Bill 239, which aims to make the punishment for those who use the illegal signal more rigid and specific.

Source: Site Band News TV (05/08)


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Brands create apprehension strategies against piracy

Veja São Paulo addressed, in an article signed by journalist João Batista Jr, the increase in trade in pirated products in stores and stalls in the galleries in the city of São Paulo. The increase in the occurrence is a consequence, in large part, of the weakening of the Committee to Combat Piracy, an organ led by the Metropolitan Civil Guard (GCM). In the last year, the seizure of pirated items decreased by 74%.

Source: Veja São Paulo (24/07)


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Federal Revenue released inspection report


Throughout 2014, 3.110 surveillance and repression operations against smuggling and embezzlement, activities that aim to prevent the commission of illicit acts and their fight against the practice of conduct.

This total represented an increase of 3,70% compared to 2013.
The total seizure of goods processed by the Federal Revenue, in the areas of inspection, repression, surveillance and control over foreign trade (including baggage), resulted in 2014, in the amount of R $ 1,80 billion. In Rio Grande do Sul, goods worth R $ 93,7 million were seized (cigarettes R $ 42 million, pesticides R $ 574 thousand, and beverages R $ 1,96 million, among other items).

Among the seized goods, there are counterfeit, toxic, medication and other sensitive products, including weapons and ammunition, which have great harmful potential.

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Source: Diário da Manhã Pelotas (16/02)


Piracy of medicines

According to data now presented by the National Forum to Combat Piracy, the revenue of contraband, counterfeit and pirated products on the black market of medicines reached R $ 30 billion last year. Illegal products represent, as a whole, the loss of tax collection of around R $ 9 billion per year.

In the case of fake drugs, the situation becomes even more serious, due to the harmful direct effects that they cause on the health of the population. These drugs represent, in an absurd way, 20% of the total market in the sector and a tax evasion of R $ 5 billion, double the world average, according to the World Health Organization (WHO).

Source: Diário do Nordeste (25/01)

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